Creativity and strategy for those who sell online.
Since 2021 I’ve worked in e-commerce and digital marketing, creating seasonal campaigns, animated banners, email marketing, landing pages, social media content and influencer marketing campaigns.
Planning and management of brand–creator partnerships: selecting profiles aligned with the target audience, tying each action to key dates and campaigns, shaping scripts around the creator’s voice and following through from contract to performance analysis.
A second action with a creator who had already performed well in the previous campaign. Instead of an ad format, the script followed the content style his audience already follows, with the brand woven naturally into the narrative. It became the highest-reaching partnership of all.
11.1M views
508.5K likes
A collab with two creators in a single post on the brand’s profile, each within her own content territory. The format brings two complementary audiences together in one delivery and extends the action’s reach.
4.4M views
7.9K likes
For the year-end campaign, creator selection prioritized a strong regional connection. The script was built around his own audience’s culture, creating instant recognition and bringing the brand closer to viewers who see themselves represented in the content.
4.1M views
93.5K likes
An action placed at the launch of the creator’s new series, when his audience’s attention was at its peak. The script addressed a real seasonal pain point for his followers and included a call to comment, turning the content into a conversation.
3.6M views
32.6K likes
A Father’s Day action built on a real story from the creator’s life. By swapping the sales pitch for an emotional bond, the script ties the date to a personal narrative and positions the brand as a gift option without feeling like an ad.
3.5M views
3K likes
For Black Friday, the strategy swapped the straight offer for storytelling, with the creator giving a gift to her own mother. The heartfelt narrative stands out amid the flood of deals and extends the content’s relevance into Christmas.
1.4M views
12.4K likes
A collab published on the brand’s profile during Consumer Month. The script started from the creator’s real routine as a mother, in her own humor and voice, placing the date’s offer in a context the audience recognizes.
1.1M views
17.7K likes
A launch built into one of the creator’s recurring series, which his audience already looks forward to, instead of an ad format. The same content also promoted the brand’s live shopping event, connecting organic reach to a sales date.
1M views
81.8K likes
+500%
growth in revenue attributed to email marketing, running RD Station.
2021
the year I started in e-commerce. Since then: online stores, marketplaces, campaigns and live shopping.
PT·EN·es
native Portuguese, advanced English and growing Spanish. Ready for international teams.
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Two Vision · 2026
A complete visual identity, with the case study published on Behance. Behance ↗
